For many businesses, social media marketing is just another task on the plate of an already-overworked marketing employee. It takes a lot of time, doesn’t fit into your regular schedule, and the many platforms and types of content are overwhelming.

Take a deep breath.

We’re here to help. Use these fundamentals to make social media marketing a little easier.

Start with Strategy

Where does social media fit into your organization strategy? What goals should it help the organization meet? Without answering these questions, you’ll never be able to accurately evaluate your marketing approach or prioritize your efforts.

Know the Market

How do you choose between the myriad social media platforms? Audience, audience, audience. Find out what platforms your audience uses and focus on those. If you want to reach a new market or expand your customer base within a certain audience, pay special attention to where they are.

Create Limits

It’s tempting to start off at a sprint, posting constantly on all the platforms. Don’t do it. You need a creation and publishing frequency that you can consistently maintain. One post a week is far better than 5 posts one week, 1 the next, and 2 the week after. Create a consistent schedule and stick to it. We recommend starting with even fewer postings than you think you can do. Complications will arise, and if they don’t, you can always add more content!

Track Intentionally

Remember the strategy you started with? You also need a way to evaluate how well you’re achieving those goals. Determine the Key Performance Indicators (KPIs) for your goals and regularly review them.

Now you’re all set to launch a great social media marketing initiative for your brand. Good luck! If you need any help, our social team—comprised of digital and creative specialists—is always ready to help. Let’s talk about whether we’re a good fit.