Understanding Inbound vs. Interruption Marketing

Around the marketing world, you’re likely to hear a lot of talk about inbound or outbound marketing and strategies. Some individuals or agencies heavily rely on or recommend one approach over another, so you may have heard things like, “Inbound is the only way to go!”

At 3Fold, we believe both approaches have value. The key is understanding which approach matches your situation. Also, we take a slightly different tack on “outbound” marketing, instead contrasting inbound marketing with interruption marketing. You’ll understand why in a moment.

Inbound Marketing

Inbound marketing is all about reaching customers who are already interested in what you have to offer. You do this by creating valuable content and sharing it in places where your target audience is already spending their time.

For example, if you’re a financial advisor, you could create blog posts and articles about financial planning, retirement savings, and other related topics. Then, you could share that content on social media, in industry publications, and on your own website. When people find your content and read it, they’re already halfway there. They’re already interested in what you have to offer, so your next step is to show them why they should choose you over your competitors.

Here’s an example: A potential customer searches for “financial advisors near me” on Google. Your firm shows up at the top of the results page, even before the top-ranked websites, because you’re running ads on Google AdWords.

The potential customer clicks on your ad and lands on your website. They start reading your blog posts and articles, and they’re impressed by your expertise and knowledge. They realize that you’re a good fit for their needs, so they contact you to schedule a consultation.

Inbound marketing is a powerful way to attract new customers and grow your business. By creating valuable content and sharing it in places where your target audience is spending their time, you can position yourself as an expert in your field and attract potential customers who are already interested in what you have to offer.

Interruption Marketing

Interruption marketing instead works to capture people’s attention, even if they’re not actively looking for what you have to sell. You’re interrupting the prospect’s life and trying to convince him or her to check you out. This type of marketing expands the audience at the top of your sales funnel to future-proof your pipeline.

Interruption marketing is especially useful for businesses that sell intangible services, such as business coaching or project management. This is because it can be difficult for potential customers to first understand the value of your services and why they should choose you.

That is why interruption marketing is needed to:

  • Raise awareness of your services
  • Generate interest in what you have to offer
  • Educate potential customers about the benefits of your services
  • Help potential customers achieve their goals

Interruption marketing can be a powerful tool for reaching an audience that is not yet familiar with your business and what you offer. By using the right strategies and tactics, you can generate awareness, interest, and desire for your products or services, and ultimately drive sales.

Which approach is right for you?

It depends on your business goals and target audience. If you sell a product or service that people are already looking for, then inbound marketing is a great way to reach them. But if you sell a product or service that people either don’t know about or don’t know that they need, then interruption marketing may be a better choice.

No matter which approach you choose, it’s important to create high-quality content that will engage and inform your target audience.

Let’s get started.

If you’re not sure which approach is right for your business, contact us today. We can help you develop a marketing strategy that will help you reach your goals.

Nathan Woehr


Nathan works with Alex to maintain our servers and websites. He monitors sites for problems, backs up website data, and updates software to keep everything running smoothly and safely. He also builds some of our smaller websites. A Computer Engineering grad, Nathan enjoys programming & robotics on the side.

This will close in 0 seconds

Alex Woehr

Lead Developer

Need your site to handle a complex database, do tricks when you hover your mouse over a graphic, or go where no widget has gone before? Alex, our resident Code Jedi, explores the realm of tech possibilities. If a solution doesn’t already exist, he’ll build you a custom one.

This will close in 0 seconds

Will Haltiwanger

Account Coordinator

Will loves connecting with others in a way that truly understands who they are, where they are coming from, and where they wish to be going. As the Account Coordinator at 3Fold, he embodies this through his work in client services, ensuring that your needs are received, communicated, executed, and delivered in full, all while striving to build effective partnerships along the way.

This will close in 0 seconds

Mika Hearn

Digital Manager

With over eleven years of agency experience, Mika has worn many hats, including digital marketer, web strategist, and front-end developer. Mika uses her broad experience and interdisciplinary approach towards problem solving to arrive at successful solutions.

Mika is driven by a strong desire to deliver the best results and experience to clients, and to help move the needle forward on their endeavors.

This will close in 0 seconds

Ken Ratcliffe

Executive Creative Director

Ken’s been a creative director on three continents. He’s reported to everyone from author/CCO James Patterson to ad guru David Droga to comedian Jimmy Kimmel. While he’s done the whole “sitting-on-the-beach-in-Cannes” award thing, his real focus is on moving the needle, and he’s done that for some of the biggest brands in the world.

This will close in 0 seconds

Gustavo Nieves

Principal & COO

Gustavo is a serial entrepreneur and an accounting and operations specialist. Since 2006, Gustavo has owned companies in the IT, web, advertising, accounting, tax, and food service industries. At 3Fold, Gustavo oversees operations, finance, and accounting.

In his spare time, Gustavo serves on the board of directors for Community Works Carolina and the Sigal Music Museum and volunteers with the SC Hispanic Chamber of Commerce.

This will close in 0 seconds

Rommel Acosta

Operations Assistant

Driven by keeping things organized and watching projects develop, Rommel takes pride in managing projects that will benefit others. As the Operations Assistant, his goals include delivering on time and keeping the production team united during the process. While knowing the client’s expectations, Rommel makes sure communication is clear and resources are available for production.

This will close in 0 seconds

Josh McCarnan

Agency Director

Josh brings decades of experience to 3Fold’s leadership team. For more than 20 years, Josh has combined creative and strategic thinking, helping for-profit and non-profit organizations find their audiences and tell their stories with clarity. 

At 3Fold, Josh leads a team that excels at learning a client’s needs, understanding why the client is stuck, and helping create solutions that shepherd sustained growth.

This will close in 0 seconds