Instagram can be a wildly successful platform for brands and, unlike Facebook, it’s not pay to play (yet!). But when we went hard-core on learning Instagram best practices to help our clients build amazing Insta feeds, we couldn’t find anyone sharing all the best tips together in one place. Reading article after article to glean the best snippets is exhausting, and you don’t even know if half the stuff is true or will work for your brand! What’s a social media manager to do?
Starting brand work on a new platform can be scary and overwhelming. But it doesn’t have to stay that way. Just like any other marketing initiative, strategy is the name of the game. To help you get going, we tested a lot of tactics, recorded the results, and now we’re going to tell you what we’ve learned.
- The Instagram Algorithm
- Visual Strategy
- Posting Times
- Instagram Stories