We’re a growth company, so companies come to us when they want to grow, or, importantly, when they’re not growing the way they’d like. And we’ve noticed a distressing trend in the e-commerce space that is hindering growth for a lot of companies.
Launching a new website (or moving platforms) can DESTROY your SEO.
It might sound like we’re exaggerating. We’re not. We’ve watched companies eventually fold because of this mistake. It can be incredibly difficult to reverse before it swallows your margins and makes sustainable business impossible.
Watching this scenario play out—or hearing about it later—is extremely painful. You’re so excited about the new website. The increased functionality and improved branding will make your sales skyrocket. This is a big project that has consumed considerable resources, and all your projections are based on this going well.
But then your traffic doesn’t grow. Maybe it even decreases. You experiment with any number of marketing efforts to improve things. You endlessly debate the causes. In the end, the only thing you know for sure is that you’re losing money.
What a depressing end to an exciting initiative! Don’t let that be you. As an e-commerce company, your revenue is dependent on traffic. And your traffic comes from SEO. Upsetting that vital relationship is a danger to your business.
You may be thinking, “But my lead developer/project manager/digital specialist is handling the SEO!” Good, if that’s the case. Can that person tell you which pages are your primary sources of revenue and how they’re protecting those pages? Can they provide and support an estimate of how much traffic you’ll lose and how soon you can regain that ground?
We’ve found that, unless you’re working with an SEO specialist with experience handling these types of situations, you’re probably missing something. Protecting SEO during a migration is a complex task that deserves serious time and attention. Revenue is, after all, what keeps your business going.
And hey, if you’re looking for an SEO partner, we have a recommendation!
It’s us! We have a great digital marketing team who’ve proven over and over their ability to leverage SEO in pursuit of strategic goals. We would love to work with you from the start of your migration project rather than trying to correct the damage afterward! Get in touch.