Congratulations to our sister agency UMG for launching their new brand campaign for Southern Dental Alliance. In a world where the majority of advertising is seen as wallpaper, UMG changed the game with their “No Gandhi” campaign.

“Look at any advertising for dentistry and you’ll see the same thing time and time again: People of all ages sitting in dentist chairs with huge smiles on their faces like they were on a ride at Disney World,” says Executive Creative Director Ken Ratcliffe. “We wanted to zig while the rest of the world zagged by bringing a little humor and fresh insightfulness while still hitting home that a beautiful smile makes all the difference in the world.”

We look forward to more zigging from Ken and the creative department as they bring more break through ideas to both UMG and 3Fold.

The first Hispanic ad agency in South Carolina, UMG helps brands tell their stories to the Hispanic community. In 2015, after a long history of close collaboration with 3Fold, the two agencies combined forces and now share common creative, digital, operations, and executive teams. To learn more about UMG, visit umg.agency.