Lead Like Jesus
Developing a core
- Develop a core identity that defines who Lead Like Jesus is and allows individuals, companies, and countries to understand exactly what LLJ does.
- Develop a core identity via digital marketing, print collateral pieces, event planning, and brand development
- Provide a unique brand position
- Provided clarity on core identity
- Told their story on a micro and macro level
- Defined big-picture story with “We bring leaders face to face with Jesus.”
Lead Like Jesus is a global organization that focuses on heart-centered, transformative leadership training that equips leaders to effectively impact their own spheres of influence.
Despite being a global player, LLJ lacked a global message that was easily digestible. They knew what they did but had difficulty articulating it to others. That’s where 3Fold came in.
3Fold created the strategic brand platform “We bring leaders face to face with Jesus” and provided all the materials for their annual fundraising event around the concept of “The Stewardship of Influence.”
The development of a unique proposition allowed leaders and organizations around the globe to identify what was unique about LLJ and helped stimulate revenue streams beyond simple fund raising in the form of CD sales and online classes.