What is a Website?
A website is a tool, most often for attracting prospects and serving existing clients. It is also a reflection of your brand. Over time, a static website is a less effective tool and a less true reflection.
Every few years, it becomes clear to us that our website is no longer serving us the way it should. Just as we help our clients grow, our own business grows and transforms. We add to our team, improve our work, and realize our brand in new ways. Eventually we put those new and improved skills to work creating a website that represents us well.
If you’re a long-term friend or client of ours, it may be difficult to reconcile our growth with the company you knew. Here’s a head start.
Our mission and core values have not changed. They continue to guide all of our work and decisions.
We are officially functioning as a growth agency, merely formalizing the way we have always worked. We serve far beyond simply creating websites or offering marketing support. Our clients depend on us to help them tackle business challenges and seize opportunities.
To reflect the full range of our capabilities, we have dropped the “Creative” from 3Fold Creative. And of course, we’ve updated our logo and brand styling to reflect our growth.
We could not have gotten to this point without the invaluable assistance of mentors, clients, and friends. Thank you to all of you who have supported 3Fold. If you have any questions about this latest update or our company direction, we’d love to talk.
In the grand scheme, not much changes. Tomorrow we’ll be helping clients grow just as we were yesterday and the day before. We’ll keep adding new people, improving our systems, and learning new things. We’re proud to have a website that will help us reach companies and individuals who are aligned with 3Fold today, not 3Fold of 4 years ago.