
The onslaught of news makes it hard to keep track of who’s doing what. Here’s a one-stop glance at 3Fold news from January.
In the Media
Upstate Business Journal’s January edition focused on marketing, and Tim contributed a piece about the difference between effectiveness and efficiency. He discusses how the distinction indirectly led to our transition to a growth agency. Additionally, the article includes recommendations for business leaders.
Tim also appeared on UpstateBizSC’s Entrepreneur Minute, and managed to cover a lot in (about) one minute!
Good Stuff
Every week, our whole team celebrates “good stuff” from the past week. We think that recognizing the positives in our lives, both personal and professional, is important. Here are a few highlights from this month.
Started new project
We’ve enjoyed a long partnership with The Wilds—a Christian camp in NC—and we’re delighted to start a new technology project for them. Over the next 18 months, we will almost completely rebuild their existing Online Registration web application, improving security, performance, usability (especially on mobile devices), and the user experience in general.

Launched new website
One of the great joys of being a 20-year-old company is participating in the growth and transition of clients over many years. In 2012, we launched a website for Oriental Medicine Associates, a Greenville-based practice. This year, we had the pleasure of working with Dr. Will Hendry to update the brand and launch a website for what is now Integrative Health Partners.

Print work for Lead Like Jesus
We do more than just web and digital work! In early January, we delivered several print pieces for a major fundraising event by Lead Like Jesus, an Upstate-based company that offers training and resources for organizations and individuals across the globe.

Around the Office
Client Services Retreat
We took out several days this month for our 7-member client services team to have a working retreat. Over 2 ½ days on Fripp Island, the team put in long days sharing lessons with each other and brainstorming about improvements for our clients. We’ve already seen changes implemented, and we can’t wait for you to see the results!
Jedi Training
Every Friday—with a few exceptions for scheduling conflicts—our entire team gathers for 75 minutes of professional development. Sometimes team members present on topics, sometimes we hold discussions, and occasionally we deal with agency-wide changes. We’re nerds, so it’s “Jedi Training.” Here are two of the topics we covered in January.
Setting intentions for the year
For our first Jedi Training of the year, we focused on setting our intentions for the year, both personally and professionally. We reflected on 2017, set goals for 2018, and spent some time sharing our insights.
3 levels of listening
Nicole, our Creative Director, shared a presentation that she’d developed for Toastmasters about the 3 levels of listening. The 3 levels are internal, focused, and global; you can read more about them here. As a team, we discussed our listening strengths and weaknesses, as well as how we can implement better listening both internally and with our clients. If you ever catch us listening at level 1, feel free to call us on it!
Wrapping Up
That’s a wrap on January! It’s been a great month for us, and for a lot of our clients. We love getting a fresh start and planning for neat stuff in the new year. How was January for you?