Creating Online Growth by Connecting with New Customers
All Rags competes with major online retailers and big-box chain stores. To sustain growth in this hypercompetitive market, All Rags needed to connect with new customers online while retaining existing customers.
To connect with new customers, allrags.com needed to appear in more customers’ Google search results. We developed a long-term search engine optimization (SEO) strategy to improve the site’s organic search performance. We also placed paid ads on search results pages to amplify the effect of the organic SEO campaign.
We developed a comprehensive automated marketing plan to share messages across a variety of channels to attract more repeat customers. And we set up ways to measure the success of these campaigns so we could adjust our strategies in response to new trends and developments.
All Rags’ online revenue has nearly doubled in four years, increasing 92% since 2019. Revenue from organic search results has increased 37%. Revenue from customers who found All Rags via paid search results has increased by 32%.
All Rags’ organic search visibility has increased by 83%, generating a 23% increase in organic traffic to allrags.com.